WOC Brussels 2026
Text: Agnese Soko
Photos: Alvils Bijons
The Belgian summer turned the exhibition halls into a sauna, and every greeting seemed to follow the same script: “How are you?” “Hot.” Every hug was a sweaty one, but somehow that only added to the atmosphere. The energy throughout the event was pumping, with thousands of coffee professionals coming together to celebrate innovation, competition, and the people that make specialty coffee such a unique industry.
One of the biggest highlights was seeing the CIGS and WBrC take centre stage. We were especially excited to watch Simon Gautherin – better known to many as Mr. Minerals, represent Australia and earn an outstanding second-place finish at the World Brewers Cup. Watching Simon compete at such a high level was a real highlight of the week and a proud moment for everyone following his journey.
The Roasters Village and Producers Village were as busy as ever, showcasing where specialty coffee is heading. Experimental fermentations continued to dominate brews around the venue, with increasingly adventurous processing methods on display from producers around the world. At the same time, it was great to see beautifully executed washed coffees making a strong return, proving that clarity, balance, and terroir remain just as exciting as innovation.
Across the exhibition there were countless opportunities to taste exceptional coffees – from thoughtfully crafted signature drinks to carefully prepared hand brews and unforgettable cuppings. Some of the world’s best coffees were being poured, making it impossible to walk far without discovering something remarkable.
A special mention has to go to New Zealand’s own ACME, whose entire team was in Brussels with what was easily one of the most beautiful stands at the show. Their elegant porcelain and thoughtful presentation perfectly reflected the craftsmanship they’re known for.
Once the exhibition wrapped up each day, the coffee community continued to gather around the city. One standout was the post-event Panama Coffee event hosted by Forward Coffee at Wide Awake. Despite a queue stretching what felt like kilometres down the street, the atmosphere was relaxed, conversations flowed easily, and the coffees being served were nothing short of exceptional. It was the perfect reminder that some of the best moments at World of Coffee happen after the show floor shuts.
Yet one of the most memorable cups of the week came afterwards at Bouche, where Simon served a coffee that left a lasting impression. It was beautifully balanced, elegant, and quietly confident, a cup that reminds you why we all dedicate so much time and passion to coffee in the first place.
As Brussels comes to a close, we’re already looking ahead to next year in Bogota. We’ll be cheering on New Zealand’s own Dove Chen, who will take the stage at the World Brewers Cup. If Brussels was anything to go by, we’re in for another unforgettable week.